Optrata is doubly blessed by a strange moniker (that sounds like patatra, a French onomatopeia for the sound of a thing falling heavily on the ground) and a bold mission statement (to unify all the private life exposing tools of the web behind a unique page).
By the look of their "please bookmark me so I can appear on radar screens" links:
I feel inclined to suggest them to urgently change their goal and work on creating a unified bookmark tool that would submit a page to the numerous sharing systems out there...