After Sony, who really screwed up their buzz marketing for the PSP3, Microsoft does the same stuff for Vista.
Mmmh, what could be the reason for these two companies (not the tiniest or dumbest on earth) to miserably fail a marketing campaign? What can make them so desperate to have people talk about their glimmering new products?
The answer might be in the common points between the PSP3 and Vista: expensive, unattractive, deja vu.
Do you find I am tough? Well, let's get tougher: guys, next time, ask a buzz specialist to advise you, else drop the idea. A failed campaign is not something you want to experiment. Again.