Friday, December 29, 2006

Busy Buzz For Lazy Bees

After Sony, who really screwed up their buzz marketing for the PSP3, Microsoft does the same stuff for Vista.

Mmmh, what could be the reason for these two companies (not the tiniest or dumbest on earth) to miserably fail a marketing campaign? What can make them so desperate to have people talk about their glimmering new products?

The answer might be in the common points between the PSP3 and Vista: expensive, unattractive, deja vu.

Do you find I am tough? Well, let's get tougher: guys, next time, ask a buzz specialist to advise you, else drop the idea. A failed campaign is not something you want to experiment. Again.

2 comments:

Anonymous said...

IMNSHO ;), problem for these companies is that they have very innovative challengers (by innovative I mean challengers doing more than just adding zeros to the perf benches of the previous generation of OS/Console).

These challengers have very similar spirits and user communities : Apple and Nintendo.

It seems that (like for OSS projects) passed a critical size, innovation goes away and bureaucracy/profit is the only goal.

cheers ;)

David Dossot said...

Well, maybe Vista is innovative (look at their new approach to the shutdown dialog)? Or maybe the Cell processor in the PSP3 is darn innovative and will have a great future?

In the meantime, all that perspires from Microsoft and Sony is a sheer lack of passion and enthusiasm that they try to compensate with burning megazillions of dollars in new products they sell for no profit.

No surprise Apple and Nintendo shine so bright compared to them ;-)